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How to Sell Out Your Next Fashion Event... Without a PR Team or Big Budget

Pour a mimosa, a matcha, or a macchiato…

… and join me for this free virtual event. The Glam Guide is a digital strategy series for fashion, beauty, and lifestyle brands that want to build awareness, fill the room, and build lasting brand momentum.

Whether you're planning a launch party, pop-up, or showcase, this session is designed to show you what's possible when strategy meets style and how working with Sequin Soirée can take your next event to the next level.

You’ll learn:

  • Why most event campaigns flop (and how to avoid it)

  • My 3-phase strategy to build buzz, boost attendance, and convert guests into superfans

  • Strategy examples for skincare, fashion, and boutique beauty brands

Who This Is For:

  • Indie founders or in-house marketers planning a pop-up, launch, or showcase

  • Fashion, beauty, or lifestyle brands that are tired of relying on Instagram posts alone

  • Small but mighty teams looking to turn events into business growth

  • Creative professionals producing events without full marketing support

Format:
This live webinar will feature a short on-camera intro, a slide presentation with voiceover, and a live Q&A session at the end. Expect a focused, fluff-free experience designed to give you real strategic clarity.

Frequently Asked Questions

  • No. This is a strategic showcase, not a step-by-step workshop. I’m walking through how I approach event marketing for clients, so you can see how I think and what it’s like to work with me.

  • You’ll walk away with clarity and inspiration, but this isn’t a DIY guide. If you want a personalized plan for your brand, I invite you to book an Event Elevation Call after the session.

  • It’s a 1-on-1 strategy session where we focus on your upcoming event and how to make it stand out. I’ll give you a custom roadmap based on your goals, audience, and timeline.

  • Nope! While I specialize in fashion, beauty, and lifestyle events, the strategies apply to any brand-driven experience where showing up (and showing out) matters.

  • Still register! You’ll get access to the replay via email.

  • No hard sales. I’ll simply share how you can work with me if you want support executing your next event campaign, and invite you to book a free call.