Style Chat #05 — Runway or Run Away: How to Vet Sketchy Fashion Events Before You RSVP
With fashion week season right around the corner, it's easy to get swept up in the excitement of runway invites and designer showcases, but not every event is what it seems. In this Style Chat, Sable Williams shares her findings from researching a questionable fashion week event and breaks down the red flags every creative should watch before spending a dime.
Conversation Topics
What to look for when researching an unfamiliar fashion event
How misleading branding and inconsistent marketing erode trust
Why transparency and communication are crucial in event production
Lessons from investigating an event with "sold-out" claims and no visible proof
How to balance curiosity and caution when exploring new opportunities
Join the Conversation
Have you ever spotted red flags in an event before attending? What made you second-guess the invitation? Share your thoughts in the live chat during the premiere or in the YouTube comments afterward.
🎥 Premieres Thursday at 9:15 AM PT / 12:15 PM ET → Click here to get notified!
💬 Interested in joining a future Style Chat? Pitch your topic!
Style Chat #06 — Organization vs. Optimization: Why Fashion Communities Lose Momentum When They Get Too Organized
When creative communities start organizing, progress can start slowing.
In this Style Chat, host Sable Williams explores the fine line between building community and building bureaucracy, and why so many creative circles lose their spark once they become structured organizations.
Drawing from her own experiences within fashion organizations, Sable breaks down how well-intentioned groups can unintentionally create bottlenecks, stall ideas, and shift focus away from the people who actually make things happen.
Her proposed solution? Give fashion creatives access to the resources, visibility, and support they need to build their own lanes. Instead of one organization trying to control the narrative, imagine a connected network of independent fashion creators sharing their progress, partnerships, and projects, collectively moving the culture forward.
Conversation Topics
When structure starts to slow momentum
The difference between collaboration and control
Why meetings don't always equal movement
Empowering creatives through access instead of hierarchy
What "optimized" creative ecosystems look like
Join the Conversation
What helps your fashion community move forward: structure or autonomy? Share your thoughts in the live chat during the premiere or in the YouTube comments afterward.
🎥 Premieres Thursday at 9:15 AM PT / 12:15 PM ET → Click here to get notified!
💬 Interested in joining a future Style Chat? Pitch your topic!
Style Chat #04 — The Business of Fashion Shows: Pretty Chaos, Pricey Lessons, and Clout Chasers
Fashion shows have always symbolized glamour, but behind the flashing lights lies a complex business model built on perception, partnerships, and prestige pricing.
In this episode of Style Chat, Sable Williams explores the business of fashion shows: how runway presentations have evolved into high-cost entertainment experiences that sometimes prioritize visibility over viability.
From multi-designer showcases to single-designer spectacles, Sable unpacks who truly benefits from these productions, how charity tie-ins blur the line between purpose and PR, and why front-of-house disorganization can instantly unravel a brand's luxury image.
Based on her firsthand guest experience and marketing insight, this conversation reveals what happens when fashion's most glamorous moments become its biggest financial gambles and how the industry can find its balance again.
Conversation Topics
The illusion of ROI in fashion events
Who really profits: producers, designers, or guests
The clout vs. commerce dilemma
Multi-designer vs. single-designer show dynamics
Charity tie-ins: genuine purpose or strategic PR?
High ticket prices and "luxury credits" reshape value
Why front-of-house chaos hurts brand credibility
How fashion can evolve from chaos to clarity
Join the Conversation
When you attend fashion shows, are you there to shop, support, or just show up? Share your thoughts in the live chat during the premiere or in the YouTube comments afterward.
🎥 Premieres Thursday at 9:15 AM PT / 12:15 PM ET → Click here to get notified!
💬 Interested in joining a future Style Chat? Pitch your topic!
Style Chat #02 — Why Big Conferences Don’t Equal Real Connection... And What Smaller Events Get Right
We've all seen the highlight reels: packed auditoriums, colorful photo booths, and influencers posing shoulder-to-shoulder at large, Instagrammable conferences. But behind the glossy photos lies a question worth asking: Do large conferences actually create real connections?
In this week's Style Chat, Sequin Soirée founder Sable Williams shares her honest experience attending Social Media Week by Adweek and why the reality didn't live up to the expectation. From sticker-shock ticket prices to recycled panel topics and oversized venues, Sable reflects on what happens when an event feels too big to feel personal and what smaller, curated gatherings get right.
Conversation Topics:
The difference between attendance and connection
How the post-pandemic "networking culture" shifted our expectations
Why curated, intimate experiences often make a stronger impact
Personal boundaries and new perspectives on event attendance
Join the Conversation
Be part of the Style Chat premiere on YouTube! Connect with Sable and other viewers in the chat, share your thoughts, and reflect on what genuine connection really looks like in today's event world.
🎥 Premieres Thursday at 9 AM PT / 12 PM ET → Click here to get notified!
💬 Interested in joining a future Style Chat? Pitch your topic!
Style Chat #01 — Why Free Fashion Events Attract the Wrong Crowd… Or No Crowd At All
Join Sable Williams, founder and digital event marketing specialist of Sequin Soirée, for the debut episode of Style Chat, a weekly conversation exploring what really drives connection in fashion, beauty, and lifestyle events.
This week's discussion dives into one of the most relatable struggles for event hosts: when guests RSVP with excitement, but never actually show up. Sable breaks down what she's learned about emotional buy-in, trust, and timing after hosting her own virtual and in-person events, and why a weak social presence can have the same effect as an empty seat.
Conversation Topics:
Why free events attract curiosity, not commitment
The psychology behind "dopamine RSVPs" and drop-offs
How social proof and consistency build trust long before your guest list does
When it's time to charge admission and when it's better to keep things invite-only
Why a visible brand presence online directly impacts real-world turnout
Whether you're planning a fashion pop-up, panel, or networking mixer, this conversation will help you understand what truly gets people to show up and stay engaged.
Join the Conversation
Share your take: Do you prefer free events, or would you rather pay to attend something you're genuinely invested in?
🎥 Premieres Thursday at 4 PM PT / 7 PM ET → Click here to get notified!
💬 Interested in joining a future Style Chat? Pitch your topic!