What NYC Taught Me About Networking: Big Conferences vs. Intimate Events
After two years of planning my move to NYC, I took a solo networking trip to see how well my event marketing skills translated offline. From big-name conferences to intimate fashion and beauty meetups, this trip taught me exactly what kind of event environments spark real connection, and how I want to show up for future clients through Sequin Soirée.
Boost Your Fashion Event Success with Attendee Surveys
Looking to enhance your next fashion event? Learn how attendee surveys can provide valuable feedback that helps you improve your planning, marketing, and overall event experience. From demographic surveys to post-event insights, get tips on what questions to ask and how to make the most of the feedback you receive.
The Influencer-Driven Digital Event Marketing Playbook
From pre-event buzz to live engagement and post-event content, influencers can help you reach the right audience and maximize impact. Seamlessly integrate influencer partnerships into your digital event marketing strategy for better attendance, engagement, and ROI.
Email Marketing Tips to Make Your Fashion Event a Must-Attend Affair
A well-executed email marketing strategy can be the key to boosting attendance and engagement. From crafting irresistible subject lines to designing stunning visuals, here’s how to ensure your emails stand out in the inbox.
Unlocking the Power of PR for Fashion & Beauty Events: How to Create Buzz and Boost Visibility
Public relations can be the game changer for your fashion and beauty events. In this blog post, we’ll walk you through how to craft a PR strategy that drives visibility, promotes ticket sales, and attracts the right audience. Plus, get tips for engaging influencers and media outlets.
5 Event Marketing Mistakes That Could Sabotage Your Success (& How to Fix Them)
A successful event requires more than just a great idea—it needs a strong marketing strategy. Discover five common event marketing mistakes and how to fix them to ensure your event is a hit.
How to Build an Impactful Digital Event Marketing Strategy for Your Fashion Brand
Hosting a fashion event? A solid digital event marketing strategy can make all the difference. Learn how to plan, promote, and engage your audience effectively, ensuring your event stands out and leaves a lasting impression.
7 Proven Strategies to Make Your Virtual Fashion Event Unforgettable
Hosting a virtual fashion event? Learn how to create an immersive and engaging experience that rivals in-person shows. Discover seven powerful strategies to keep your audience hooked and make your event a success!
6 Powerful Marketing Strategies to Pack Your Next Pop-Up Shop
Planning a pop-up shop but worried about low attendance? These six marketing strategies will help you promote your event, increase engagement, and drive sales for a successful pop-up experience.
7 Must-Have Details for a Standout Style Event Invitation
Crafting the perfect style event invitation is key to boosting attendance. Ensure your invite includes these seven essential details—event description, schedule, commuting info, and more—to create a seamless experience for your guests.
How to Choose the Perfect Photographer for Your Style Event: Essential Tips & Best Practices
Learn how to hire the right photographer for your style event with expert tips on researching, asking key questions, and creating a photographer agreement to ensure smooth collaboration and stunning event photos.
Turn Browsers into Buyers: How to Make Your Pop-Up Event a Must-Visit Shopping Experience
Pop-up events are an exciting way to introduce your brand to new customers without the commitment of a permanent storefront. But getting people to show up—and spend—takes planning. Learn how to choose the right location, market your event, and create an irresistible shopping experience.
From Pop-Ups to Profit: Mastering Local Market Events for Your Brand
Want to grow your fashion brand and test your products in a physical space before committing to a storefront? Local market events offer the perfect opportunity to connect with customers, boost sales, and build your brand’s presence. Here's everything you need to know to make your market event a success!
The Ultimate Guide to Hosting a Successful Fashion Event: From Planning to Execution
Anyone can host an event, but it takes a strategic approach to host a truly successful one. Whether you're launching a brand, showcasing a new collection, or educating your audience on fashion trends, this guide covers everything you need to plan and execute a sold-out event.
Let’s Get to Know Each Other
I’m the founder of Sequin Soirée, where I help fashion, beauty, and lifestyle brands attract the right audience for their live and virtual events. I specialize in crafting event marketing strategies that deliver results. Read on to learn more about my background, passion for event marketing, and how I can help elevate your next event!