7 Must-Have Details for a Standout Style Event Invitation
Launching a marketing campaign for an upcoming event is an exciting endeavor. You've got your graphics ready, witty social media captions prepped, and your emails scheduled. The final touch? Your digital invitation.
While many event ticketing platforms exist, Eventbrite remains one of the most commonly used. Regardless of the platform you choose, there are a few key items of information that need to be included in your invitation to ensure your followers or customers have everything they need to decide whether to attend.
1. Event Description
The event description should offer a simple, general overview of why you're hosting the event. Whether it's a launch party, fashion show, trunk show, or pop-up, give potential guests a reason to mark the event on their calendars. Keep the tone casual — write it as though you're telling a close friend.
2. Event Hashtag
While an event hashtag is optional, it can help you track user-generated content on your social channels before, during, and after the event. Keep it simple and easy to remember so guests can easily use it. The more memorable, the better!
3. Event Schedule
For smaller networking events where mingling is the primary activity, a detailed schedule might not be necessary. However, if your event includes speakers, panel discussions, video viewings, or tours, providing a schedule is essential. It lets your guests know when they need to arrive and what they can expect, preventing confusion.
4. Commuting Info
If you're unfamiliar with the venue, take the time to ask about parking. Is there a parking garage or lot nearby? How much does it cost? Is parking validation offered?
If parking is not available, suggest nearby transit stations or rideshare options like Uber or Lyft. Make sure to include specific venue entrances, exits, and suite numbers for clarity.
Pro Tip: Set up an event with Uber or Lyft to offer rideshare credits to your guests. Since many attendees will likely use rideshare apps, a $5 ride credit adds extra value and convenience.
5. FAQs
Include a list of potential questions attendees may have to help them make decisions. Here are a few examples:
Can I attend if I'm not a member? If your event is exclusive to members or invite-only, make it clear.
Do I need to print my ticket? Specify your check-in process to avoid confusion.
Will tickets be available at the door? If you'll accept payment on-site, be sure to mention it.
Should I bring anything with me? Let your guests know if items like business cards or portfolios are recommended.
Are tickets refundable? Provide your refund policy upfront to avoid future confusion.
What if all tickets are reserved? Suggest a waitlist if your tickets are limited, allowing others to jump in if spots open up.
Pro Tip: If your event is non-refundable, check if your platform allows ticket transfers for future events — this gives flexibility to guests who can't attend.
6. Contact Info
It may seem obvious, but you'd be surprised how often brands forget to include this. Ensure the event manager's name and professional email address are included. Phone numbers and social media links are optional but can be helpful.
7. Sponsor/Partner Info
If others helped you organize the event, include them in your invitation. List sponsors, the venue, guest speakers, and media partners. Include a short bio and logo or photo for each collaborator. This both credits your partners and strengthens your professional network.
The goal of beefing up your invitation is to ensure that your guests have everything they need to make a decision about attending. The more information you provide, the more likely people are to RSVP or purchase tickets. Plus, a detailed invitation gives a polished, professional impression of your brand.
Comment Below
Which ticketing platform do you use for your events? What do you like or dislike about it?
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