Behind the Sequin Curtain
At Sequin Soirée, we believe every event deserves more than just a spotlight; it deserves a story. We don’t just “do marketing.” We turn fashion, beauty, and lifestyle events into experiences that live beyond the runway, the guest list, or the champagne toast. Our goal is simple: amplify your event so the right people see it, talk about it, and remember it.
We specialize in digital-first event marketing, the kind of strategy that keeps the buzz alive before, during, and after the big day. Whether it’s a pop-up that sells out, a runway show that leaves guests breathless, or a launch party that everyone swears was the place to be, we’re here to make sure your event makes an impression.
Our Goals
Bring polish to the party: Editorial-quality execution with the edge and energy of high fashion.
Plug seamlessly into your workflow: Agencies and producers call us their “secret weapon” for a reason.
Build lasting impressions: From pre-event hype to post-event momentum, we design strategies that keep your brand glowing long after the lights dim.
Meet the founder…
Sable Williams
Sable is the creative brain (and bold voice) behind Sequin Soirée. With nearly a decade of marketing experience, from corporate real estate towers to couture runway shows, she’s mastered the art of making brands impossible to ignore.
After years of playing it safe in traditional industries, she traded beige boardrooms for glossy event spaces to do what she does best: craft buzz that sticks. Equal parts strategist and storyteller, Sable knows how to balance data with drama, because let’s face it, fashion and beauty deserve both.
When she’s not sketching out marketing timelines or taking notes at runway shows, you can probably find her hopping between fashion weeks, making industry connections, or side-eyeing RSVP lists that scream “chaos” instead of “curated.”