Let’s Get to Know Each Other

Hey y'all! I'm Sable, the founder of Sequin Soiree, and I'm so excited you're here.

For those who don't know me yet, I spent years in both the fashion and commercial real estate industries, honing my digital marketing, event planning, and strategic communications skills. I've worked with prestigious organizations like Seattle Fashion Week and The Fashion Group International - Seattle Region, where I created and executed marketing strategies to elevate events, drive engagement, and increase visibility.

While I've built a strong career in commercial real estate marketing, my true passion lies in event marketing for fashion, beauty, and lifestyle brands. After some time away from my beloved Seattle fashion community due to the pandemic, I'm back — and ready to help independent fashion, beauty, and lifestyle brands across the U.S. with all things event marketing.

Why Event Marketing?

After years of running digital marketing strategies, I realized that one of the most exciting parts of my work is planning and promoting live and virtual events. There's something magical about bringing people together — whether it's for a fashion show, product launch, or virtual beauty masterclass — and creating buzz that makes an impact long after the event ends.

But here's the catch: without the right marketing strategy, even the best events can go unnoticed. That's where I come in.

What I Offer

At Sequin Soiree, I specialize in custom event marketing strategies that attract the right audiences and maximize engagement. Whether you're hosting an intimate in-person gathering or a large-scale virtual event, I'm here to ensure your event gets the attention it deserves.

From creating detailed marketing strategies and designing visually stunning content to creating compelling email campaigns and driving traffic through social media, I do it all. But don't worry — it's not a one-size-fits-all approach. Every event is unique, and I take the time to understand what makes your event special.

Balancing Full-Time and Solopreneur Life

I currently work full-time in commercial real estate marketing, where I focus on promoting office spaces and leasing opportunities. It’s been a rewarding career, but Sequin Soiree is where my true passion lies. My goal is to eventually pursue this business full-time. In the meantime, I’m fully committed to giving my clients the best experience possible, dedicating my nights and weekends to building and executing your event marketing strategies. Your success is my top priority, and I will always make the time to deliver results on schedule and exceed your expectations.


Book Your Free Event Elevation Call

This call is your opportunity to explore how I can elevate your next event with a tailored digital marketing strategy built to boost visibility, engagement, and results. If we're a good fit, I'll be ready to execute your plan.


Related Articles

Thank you for visiting The Deets, where I'll be sharing marketing tips, event recaps, success stories, and more to help your events shine. Stay tuned for juicy details — and let's make your next event a success. 💋

Sable Williams

Sable Lynn is a dancer and choreographer, based in Seattle, WA. When she’s not dancing, she’s either sweating on her Peloton, planning her next trip, or taking a nap.

https://www.linkedin.com/in/sablewilliams/
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