Join Sable Williams, founder and digital event marketing specialist of Sequin Soirée, for the debut episode of Style Chat, a weekly conversation exploring what really drives connection in fashion, beauty, and lifestyle events.
This week's discussion dives into one of the most relatable struggles for event hosts: when guests RSVP with excitement, but never actually show up. Sable breaks down what she's learned about emotional buy-in, trust, and timing after hosting her own virtual and in-person events, and why a weak social presence can have the same effect as an empty seat.
Conversation Topics:
Why free events attract curiosity, not commitment
The psychology behind "dopamine RSVPs" and drop-offs
How social proof and consistency build trust long before your guest list does
When it's time to charge admission and when it's better to keep things invite-only
Why a visible brand presence online directly impacts real-world turnout
Whether you're planning a fashion pop-up, panel, or networking mixer, this conversation will help you understand what truly gets people to show up and stay engaged.
Join the Conversation
Share your take: Do you prefer free events, or would you rather pay to attend something you're genuinely invested in?
🎥 Premieres Thursday at 4 PM PT / 7 PM ET → Click here to get notified!
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