What happens when guests feel more confused than considered? In this week's Style Chat, Sequin Soirée founder and digital event marketing specialist Sable Williams breaks down what she observed during two New York Fashion Week fashion shows and how inconsistent ticket tiers, unclear communication, and chaotic check-ins can instantly divide guests into "VIP" and "everyone else".
From delayed start times to staff uncertainty, this conversation unpacks how poor guest flow can make even the most glamorous events feel unorganized and how clarity, tone, and timing create a true luxury experience.
Whether you're an event planner, brand marketer, or fashion insider, you'll leave this conversation with practical insights on what makes guests feel special versus second-class... and why clarity is the new exclusivity.
Conversation Topics
How unclear VIP vs. GA tiers affect guest perception
Lessons from NYFW fashion show check-in chaos
Why event producers often prioritize recap content over real-time experience
What "clarity is luxury" means in modern fashion events
Actionable ways to improve guest flow, tone, and communication
Join the Conversation
Share your take: What's one small detail that makes you feel taken care of at an event, and one that makes you want to turn around and leave?
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